“All Kinds” Branding

“All Kinds” is a fictitious clothing brand that focuses on body positivity, inclusivity, and comfort. My logo takes inspiration from the 1960-70’s Women’s Rights, Civil Rights, and Gay Rights Movements, in which radical acceptance was widely spread. The idea here being: looking back to past movements of radical acceptance, will help us move forward presently towards the better accepting/celebrating of differences. The retro rainbow curved pattern is indicative of the era in which these movements happened. I also created digital assets for the brand, such as a motion graphics ad for the fall collection drop of the company. This motion graphic ad was inspired by the protest pins of the 60’s-70’s. The color palette for the retro rainbow was created by using the eyedropper tool on various beautiful skin tones.