“Monsters Cereal” Rebrand

My goal was to redesign General Mill's "Monster Cereals", and their various flavors, "Frankenberry", "Boo Berry", and "Count Chocula." Instead of the current cartoony, bright, and abstracted male characters that the company presently uses for their branding, I opted for a 1950's classic pinup theme, utilizing all-female characters. For the packaging itself, instead of a box, I decided upon more vintage-feeling cylindrical tube containers. Of course, instead of tin (as they would have been in the 50's, these are cardboard). The characters I created to replace the old are "Frankenberry the Frankenstein", "Boo Berry the Ghoul", and "Count Chocula the Vampire". Each come with their own style, flavor, and theming for their package. I also drew the characters in sequential style, each pose pointing the viewer in a different direction, evoking movement flowing through the works. These girls were so fun to make; I absolutely adore pin-up art, and pastels! This rebranding is very retro-fashioned, done in a modernistic way.